Full program here:

11.04 - from 6:30 p.m. | Will Media: social to tell the story of change | topic: media & entertainment, social

Christian Zegna of Btrees interviews Paolo Bovio of Will Media. Founded as a startup in 2020 with a mission to raise awareness about everyday facts and inspire change, Will Media has emerged as a reference point for GenZ and Millennials to tell the story of current events on social. Today, Will's community has 2.8 million people on 9 different platforms, reaches 2 million monthly listeners with its podcasts, and has launched a membership program.

But how do you create a community from social? How do you tell the complexity of our time in an environment that is often so overheated and distracted? Is it possible to build a space for real dialogue, beyond polarization?

We discuss this with Paolo Bovio, managing editor Will Media and host of the City podcast

Moderator: Christian Zegna "I believe in networking, in connecting the dots to embrace complexity, in cities as places to generate change. Since 2021 I have been on the Will Media team, whose editorial work I coordinate. I edited the book "Netflix Politics. Who dictates the agenda in the age of social." I am host of the podcast "Cities" and editorial manager of the Future4Cities festival."

→ Book here

Saturday, April 13 - from 10 a.m.
COMBO, Corso Regina Margherita 128 - Turin